Traditionally, there’s not much overlap between the real estate world and the not-for-profit sector. But you might be surprised to hear that when these two industries get together, something amazing can happen. Agents of Change (AoC) is a company that matches clients with the best real estate agents for them, harnesses revenue from real estate transactions, and then directs it to not-for-profits. This unique process gives buyers and sellers of real estate a new way to improve their real estate outcomes while supporting their favourite NFP in the process.
When I was first introduced to AoC, I was the Managing Director of Calgary Opera. My initial response to the AoC model was a big “wow!” followed by another huge realization: AoC offers NFPs a chance to do something unique. Instead of the usual approach where we’re almost always asking for something, now we have the chance to give something of significant value to our network of supporters – not only a better real estate experience, but a way to turn those transactions into revenue for the whole community.